La Petite Fabriq'
La Petite Fabriq' is a Locavore Food Lab close to Montpellier, own by Lisa Sablayrolles. The challenge was to create a logo mark that reflects home made cooking, healthy and organic food, with a freshness and contemporary touch. I mixed a fruit icon and a food bowl's hand-draw top view, to create a lovely combination of thick and thin lines. The yellow brings this vibrancy and make a sharp contrast with the black lines. The logotype's bold line and the leaves can be used in different ways for illustrations, patterns, visual language, to create a playful contemporary and vibrant identity. Brand communication use both illustrations and food pictures. Brand Identity / Art direction / Design