Jameson Caskmates IPA & STOUT Edition
Jameson Caskmates IPA and STOUT editions launch. Our mission was to create 2 new subbrands from the Jameson Caskmates, the print assets, advertising and merchandising for Europe and U.S.A market. We designed a new identity and visual language, with a strong tagline that reflects the beer craft world, but also reminds the Jameson Caskmates brand. Playing with big block of headlines, distressed type, and the 2 strong colours of the label bottles, black for STOUT and green for IPA. Client: Irish Distillers / Jameson Content Development: The Public House Creative Director: Jarrod Banadyga My role: Art Direction / Design