Datamorphoz

The goal was to create a sleek and bold identity, that represents a complex process of data and to help the client to establish its presence in a competitive and rapidly evolving market. The visual identity is inspired by parametric and innovation design, which involves creating complex shapes through bio-inspired processes and optimising complex structures or morphologies. The brand characteristic are dynamic, innovative, digital, technologic and design. The use of organic shapes and fluid lines suggests the concept of transformation and the processing of data. Client: Datamorphoz My role: Art Direction / Design

The typography is designed to combine organic fluidity
with a technological visual style, reflecting the nature of data.
The goal was to create a typography that stands out visually
and has a sleek aesthetic.

The icon inspiration came from the research work of
Zaha Hadid, who explored the ways in which lines intersect,
follow each other, and move apart in a perpetual motion.

This logo represents the essence of the brand, conveying
a sense of innovation, dynamism, and sophistication that
reflects the values of the company.

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